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Selling Arts and Crafts on Etsy

What is Etsy?
Etsy is an online platform just like other e-commerce-based sites which is used for selling and buying goods. It is a buyer and seller community which is similar to eBay, Amazon etc. but focuses mostly on selling arts, crafts, handmade or vintage items and other supplies.
It is estimated that Etsy has around more than 30 million visitors per month, providing a wonderful platform for artisans, crafters and creative designers which will help them a lot in spreading their work worldwide and grow their business.
Now, your primary aim should be to make use of Etsy’s powerful audience base to reach millions of people and sell your products to them without getting into the hassle of creating your own website, advertising and promoting it and handling the processing of payments.
Top sellers on Etsy are making up to a million dollars every year by selling arts, crafts and handmade items. If you have the required creative skills to create a product that would be loved by all, then now is the right time and opportunity to take action and you can also start earning right from the comfort of your home without any major investment.

Eligibility Criteria?

Should be an art and craft lover who loves to envision, create and design their own items/products. Creativity is key. 

What are the skills required?

1. To be creative enough to imagine, think, design and create a product that can be sold online.
2. Good marketing skills to promote your store on Etsy by using various social media platforms like Facebook, Instagram, Twitter, Email marketing, online campaigns, blogging, guest posting, networking etc.

How much time is required to create your store on Etsy?

You can register yourself on Etsy instantly. But, when you will be creating your store you need to craft its title, get photos of the product(s) which you will be selling, write a description which is compelling to the people who will visit your store and setting up the pricing points. It might take a day or two to complete the above-mentioned steps.
How to Open an Etsy Shop in 3 Simple Steps

Additional Tips to Help You

List the products you are going to sell

Just before you decide to put your feet inside Etsy make a list of all those products you think you can create. Once you are ready with the list, go to Etsy and type the keywords to find other sellers who are offering similar kind of products which you are planning to sell.
Did you find that similar item to yours that they are selling? How is their product different from others? See their pricing strategies and set yours accordingly. Do some competitive analysis, compare your products on the list with theirs to know which will face less competition.
Based on your whole research finalize a product you think will be more suitable for creating your initial space on Etsy. 

Choose a name for your Etsy store

After registering your account on Etsy, setting up your store is the first thing you need to do. Now, give a name to your store. This will be the first step of the setup process you need to complete initially.
Choose a name based on the product(s) that you are going to sell on your store. But I personally suggest you to not waste your time on searching or finding for a perfect name. Etsy will give you one more chance to rename your store. So, you can select a name right away and give more thought on it later on.

Setting up your Etsy store

Follow these important steps when you are setting up your store:

a)       Creation of Logo

Creating a logo is a very important aspect when it comes to building a brand and improving your shop’s credibility. Always make sure that the logo you will be designing is unique and represents the products you are going to sell on your store. In case, if you are not good at graphic designing skills you can always hire an expert or outsource the logo designing task to somebody on Fiverr. Tell them your requirements and, you sit back and relax while they do the job for you. But, if in case you do not want to spend your money on Fiverr by hiring an expert then you can yourself create a logo on Canva. Canva is a platform where you can create everything you want using their free templates. No special skill set is required for it.

b)      Click appealing pictures of your products

Pictures of your products will be the first point of contact between your potential customer and your product.
Make sure that the pictures of your product are attractive and eye-catching to your customers which will convince or force them mentally to read the description. If people don’t find your pictures appealing then they won’t even bother to go through your product’s description.
Another way out is to analyze the photos of other successful stores selling similar items like yours and then just replicating their technique.
If possible, try clicking the photographs using a DSLR or even a semi-DSLR will work. If you find a DSLR to be not in your budget then go for a digital camera. It is recommended to make use of white plain backgrounds while taking the photos.

c)       Setting up affordable prices based on the product sizes

Sellers who are successful on Etsy offer varying product sizes and price which in turn helps them to attract all levels of buyers. By making use of this strategy they ensure that there is always something for everyone.
For example, if you are selling a product small in size at a low price, then people who cannot afford to buy the same product bigger in size can still buy from you. In this way, you can cater to the needs of both expensive and budget buyers.

4.      Write a description that is compelling to customers

The product description is the second most important factor as it persuades the potential customers for placing an order with you. Make sure that your description is convincing to the buyer.
Go through the descriptions of your competitors and see what they have written. Do not copy it but, instead, you can improvise and make it unique. Also, analyze the most frequently asked questions by your potential buyers and figure out the best answers for them so that they do not have any reservations while placing an order with you.
It is recommended that you communicate all the important and relevant details about your product such as its dimensions, the material used, care to be taken during use and so on.

Use of right keywords and tags

The majority of people will find your store through search. So, it is important that your title and description is incorporated with the right keywords in it.
Write down all the keywords which you think a customer would type in the search bar to find what you are selling.
Sneak peek into your competitor's title and description to find out more relevant keywords. Etsy will auto-suggest some keywords for you and make sure you add them with other keywords.

Alternate Platforms Similar to Etsy

Etsy should be given the first priority when it comes to selling arts and crafts items. But if you wish to expand your reach beyond boundaries, I would like to suggest you sell your art and craft products on these following websites:
How to Monetize?

There is no monetization required since you are selling physical products to your customers. You earn money by simply selling the products. So, the more people place an order with you the more money you make.
The feedback and ratings given by the customers will have a huge impact on your sales, brand buildup and credibility. You must make sure that you are delivering quality items to your customers within your promised delivery date.

Care must be given towards the packaging of your product so that no damage is caused during transit. Try covering the cost of packaging in your shipping charges itself.
That’s all...!

Happy selling arts and crafts on Etsy!



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